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Our Services

Spark

A very honest look and report on what's working, what's missing, and what to fix first.

$0/one-time

What's included

  • Positioning review - how you currently describe what you do, and where it's unclear or generic.
  • Channel audit - what's live today (site, LinkedIn, outbound, CRM) and what state it's actually in.
  • Gap analysis - the specific things missing between where you are and a functioning GTM foundation.
  • Prioritized findings - a ranked list of what to fix first, not a 40-page report.
  • Recommended path - whether Hearth, Furnace, or a retainer makes sense next, and why.

Pilot Light

For teams who need a light ongoing touch after the foundation is built.

$1.5k/month

What's included

  • Monthly check-ins on positioning, messaging, and outbound performance.
  • Small asset updates and refreshes as needed.
  • Priority access if you want to scale up to Ember or Firelight later.

Hearth

90-day engagement to complete the core build: the assets your GTM runs on.

$3k/month

What's included

  • Value prop and positioning - the core story of what you do, who it's for, and why it's different.
  • Messaging and copy - website copy, sales collateral, or other core language built off the new positioning.
  • CRM setup - HubSpot configuration: fields, pipelines, basic automation, ready to run outbound against.
  • Case studies - three built assets from a real client win, usable in sales conversations and marketing.
  • Vendor selection and handoff - scoping and choosing external vendors where needed (design, dev, etc.), handed off clean.
  • ICP and buyer persona definition - who you're selling to, defined clearly enough to shape everything downstream.

Furnace

90-day engagement to help you build something to run without an ongoing agency retainer behind it.

$5k/month

What's included

  • Outbound sequences - built and ready to run against your ICP.
  • Workflow automation - the HubSpot-side triggers and routing that move a lead from touch to handoff.
  • Lead routing - rules for where inbound and outbound leads land, and who owns them.
  • Reporting setup - dashboards or views that show what's working without manual pulling.
  • Handoff and training - you and your team can run the system without glowhouse managing it month to month.
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Need more than the build?

Ember and Firelight are our ongoing retainers, for teams who want continued execution after the foundation is set - not just a one-time handoff.

Frequently asked questions

Do I need to start with Spark?

Spark is a free audit, so there's no real reason to skip it. It tells us exactly what's missing before either of us commits to a Hearth or Furnace engagement, which keeps the scope accurate from day one instead of guessing.

Do you manage our vendors or run our campaigns after the build?

No. glowhouse builds and advises, I don't run. Vendor work in Hearth is selection and handoff only - I scope the right vendor and get you connected, but I don't manage that relationship ongoing. Same logic applies to campaigns: I build the infrastructure, you or your team runs it.

What's the difference between Hearth/Furnace and the retainer tiers?

Hearth and Furnace are fixed 90-day engagements that end with a finished build - positioning, CRM, outbound systems, whatever the scope covers.

Pilot Light, Ember, and Firelight are ongoing retainers for teams who want continued support after the build is done. You can do one, both, or neither.

What happens after the 90 days are up?

You keep everything. The positioning, copy, CRM setup, case study, outbound systems - all of it is yours to run, with no dependency on us to keep it working. If you want ongoing support after that, you can move into a retainer. If not, nothing forces you to.

What if our needs change partway through the 90 days?

That's normal, and it's why each phase is broken into monthly focuses rather than delivered all at once.

If priorities shift, we adjust the plan for the remaining months rather than locking you into a scope that no longer fits.

Ready for your glow up?