Spark
A very honest look and report on what's working, what's missing, and what to fix first.
What's included
- Positioning review - how you currently describe what you do, and where it's unclear or generic.
- Channel audit - what's live today (site, LinkedIn, outbound, CRM) and what state it's actually in.
- Gap analysis - the specific things missing between where you are and a functioning GTM foundation.
- Prioritized findings - a ranked list of what to fix first, not a 40-page report.
- Recommended path - whether Hearth, Furnace, or a retainer makes sense next, and why.
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