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Ready to glow up?

Built once. Built right. Built by someone who's done the job you're hiring for.

The Framework

Spark

A clear-eyed audit of what's working, what's missing, and what to fix first - before you spend another dollar guessing.

Hearth

Positioning, messaging, CRM setup, and case studies. The foundational assets your GTM runs on, built for you to own.

Furnace

Outbound infrastructure and systems that turn your foundation into pipeline - built to run without an agency retainer.
Our mission

To give early-stage B2B SaaS founders a GTM foundation built once and built right - theirs to own, not a subscription they're still renewing a year later.

Our values

Ownership

Build and advise, never run.

Integrity

Founder's-eye view.

Focus

Scope discipline.

Our team

Meet Allie, the beauty and brains behind glowhouse. 

Ten years in sales and marketing, most of it spent figuring out how B2B SaaS companies actually get their positioning and outbound right, not just theoretically right.

I'm based in the Oklahoma City area, and when I'm not building GTM foundations for founders, I'm outnumbered at home by four dogs and my husband.

Allie headshot

Allie Guffey

Founder and Chief Strategy Officer